22 May 2020

Instagram vs reality and the pressure of productivity

Instagram vs reality: it’s a well-discussed topic. We know there’s a vast difference between the two, yet it doesn’t really stop us from comparing our own lives with those polished, perfected and well-edited squares. And not only that, when thinking of our own lives, we don’t consider our highlights ...

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3 May 2020

A Q&A with Bee Collective

Q: Caroline, you’re the Founder and CEO of Bee Collective which is a not-for-profit social/environmental enterprise. What is the main purpose of the Bee Collective?

A: At Bee Collective our main goal is to support sustainable beekeeping, for all the benefits that bring to people and wildlife. We do ...

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18 March 2020

Breaking the mould and championing women

We talk to one of our loyal customers about why she invested in Petalon. If you would like to own a part of Petalon as well as enjoy other perks such as 25% off flowers for life, view our full crowdfunding pitch here and learn more about becoming ...

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25 February 2020

Crowdfunding – why now?

In the early days of a small business, so much of your success is down to a handful of customers who believe in your business and help spread the word about it. It’s like having a group of cheerleaders who support you and encourage you. If you’re lucky, this group ...

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Florence, James, Clover, Becki and Huxley

1 January 2020

Own a piece of Petalon

When Florence’s husband James needed to send a bunch of flowers one day about 5 years ago, they both realised that there wasn’t much choice out there for people who wanted to send a beautiful, interesting bunch of flowers for a reasonable price. Surrounded by James’s bicycles from his ...

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25 November 2019

Creativity & Passion

With the end of any era in your life comes reflection; on achievements, perhaps regrets, changes you want to make, things you’d like to do differently. Quite often this can be related to career choices or work-life balance. When you’re manning the Petalon inbox, you see lots of emails ...

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23 September 2019

A love letter to our riders

Whenever we advertise for new cyclists we understandably get a lot of interest. If you’re happiest on two wheels it’s a dream job; you’re doing what you love and getting paid for it, it keeps you fit (wouldn’t we all exercise more if we were paid to?), you get to ...

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10 September 2019

The importance of bees

We don’t want to be dramatic, but it has been acknowledged many times that the extinction of bees would mean the end of humanity. It’s no wonder, when they pollinate 70 of around 100 crop species that feed 90% of the world. Honey bees are responsible for $30 billion ...

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24 July 2019

Cloud Busting

Flower clouds are at once one of the most difficult, enjoyable, deceptively expensive, beautiful, laborious and instagrammable pieces of floristry you can do. Petalon’s relationship with them has become a little repetitive in some ways. We say yes to something we shouldn’t, for not enough money, because we really ...

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27 February 2019

Flowers are good for you. Science says so.

Flowers have a long-held and well-deserved reputation for making us happy. We give them to people to celebrate great moments and well as to soften the worst ones. It’s one of those truths that we all accept to be true, without ever really thinking about how or why they ...

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