13 October 2020
The Good, The Bad & The Ugly
When talking about feedback, we all know which is the best type to receive, but when discussing the feedback we’re most likely to give, does ‘good’ still take first place? They say if you’ve had a great experience with a brand, you’ll tell two people, versus the five people you’ll...
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30 September 2020
What’s Going On On The Farm? September 2020
We. Have. Flowers! Our test seedlings from our first farm update have finally bloomed in to our Misty Bronze chrysanthemums. They’re a bit rough around the edges, some are a little small, some a little eaten by slugs, but they are FLOWERS. And we’re super excited. We’ll be using these...
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15 September 2020
Beauty vs Vase Life
From day one at Petalon, our mission has always been to provide our customers with unusual, interesting and beautiful flowers that are different from your bunch of lilies or a formally arranged bouquet of roses, with poker straight stems of foliage sticking up in unnaturally, evenly-spaced intervals. We wanted our...
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22 August 2020
What’s Going On On The Farm? August 2020
The results are in. Our soil is acidic. We’ll admit that testing the pH level of our soil probably wasn’t the first thing that occurred to us when we started the flower farm, but nonetheless, it’s an important detail – vital, in fact; your flowers are only as good as...
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1 June 2020
Petalon moves to Cornwall
As we’re all aware, businesses across the UK and the world have had to drastically change the way they work over the past few months to remain operational during this pandemic, while others have unfortunately had to close their doors for a time. While following the latest government guidelines at...
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29 May 2020
Striving for sustainability
When we first started delivering our bouquets to East London in 2014, only in our wildest dreams did we think we’d be sending our flowers to people in cities and villages all over the country. (But we are dreamers, so we did think about it.) As business grew, requests for...
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22 May 2020
Instagram vs reality and the pressure of productivity
Instagram vs reality: it’s a well-discussed topic. We know there’s a vast difference between the two, yet it doesn’t really stop us from comparing our own lives with those polished, perfected and well-edited squares. And not only that, when thinking of our own lives, we don’t consider our highlights or...
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3 May 2020
A Q&A with Bee Collective
Q: Caroline, you’re the Founder and CEO of Bee Collective which is a not-for-profit social/environmental enterprise. What is the main purpose of the Bee Collective? A: At Bee Collective our main goal is to support sustainable beekeeping, for all the benefits that bring to people and wildlife. We do this...
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18 March 2020
Breaking the mould and championing women
We talk to one of our loyal customers about why she invested in Petalon. If you would like to own a part of Petalon as well as enjoy other perks such as 25% off flowers for life, view our full crowdfunding pitch here and learn more about becoming an investor....
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25 February 2020
Crowdfunding – why now?
In the early days of a small business, so much of your success is down to a handful of customers who believe in your business and help spread the word about it. It’s like having a group of cheerleaders who support you and encourage you. If you’re lucky, this group...
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